Four business areas, one brand: Recaro campaign creates synergies and visibility
Stuttgart, Germany. One brand, four business areas, one common goal: creating the perfect seat for every application. On the basis of this shared passion, Recaro has been inspiring automotive enthusiasts, families, and aircraft passengers for decades, with avid gamers now also joining the ranks of loyal fans. This is reflected in the new Recaro brand campaign, in which fans who are experiencing special Recaro moments are put center stage in four films.
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The new Recaro Original: official merchandising products for fans of the brand
Stuttgart, Germany. Stylish and distinctive: an official range of Recaro merchandising products is available as of the end of April 2021. The new web shop at https://recaro-shop.com features a wide selection of premium-quality products in the categories of Apparel, Accessories, Home & Lifestyle, and Sport & Travel. From practical travel accessories and exclusive items to fan merchandise and Recaro shirts: customers will find new and original Recaro products in the three available collections of Urban, Classic, and Originals.
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Official Recaro Merchandising important part of brand management
Stuttgart, Germany. Recaro, a seating brand known throughout the world, has been offering an official merchandising range since the end of April 2021. The new web shop at https://recaro-shop.com features a wide selection of premium-quality products in the categories of Apparel, Accessories, Home & Lifestyle, and Sport & Travel. Development of this official range of Recaro merchandising products is an important component of the active brand management that is being intensively cultivated by Stuttgart-based Recaro Holding.
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Market launch for the new Gaming Seat from Recaro
Stuttgart, Germany. Since May 2019, gamers and eAthletes can count on a new Recaro original: Recaro eGaming, based in Stuttgart, has launched online sales for the brand’s first Gaming Seat. The Recaro Exo is an innovation combining the special requirements of the gaming community with more than five decades of Recaro seating expertise. The Recaro Gaming Seat can now be ordered in the online shop at www.recaro-egaming.com in three model variants – Recaro Exo, Recaro Exo FX and Recaro Exo Platinum – and in several color combinations.
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Recaro innovations of yesterday and today
Stuttgart, Germany. At this year’s Retro Classics in Stuttgart, Recaro will present products spanning more than a century of company history, featuring many that were the “First Of Its Kind.” From March 7 to 10, 2019, the company is exhibiting not only car, aircraft and child seats in Hall 1 at Stand 1B53.2, but also its latest product highlight: the brand’s first gaming seat, which is celebrating its market launch in 2019.
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